In Canada, the appetite for convenience stores has been found on a high and hence it has risen the amount of grocerants. This is also a factor due to the varying shopping hours.
It’s a huge trend that supermarkets are looking for different ways to compete with the rivals and satisfy the consumer needs. The latter is more of a performance evaluator in terms of competitor’s strategies and how to comprehend well with these strategies. Supermarkets have many different sections and grocery is one of them that needs a huge success level for competition to be on a positive role.
Talking about the Cooks at T&T supermarket’s first sea food bar in Vancouver is ready to prepare spot prawns, clams and lobsters freshly ordered by grocery shoppers. A service that is unique and famous amongst the consumers in bringing business. As we know the unique one sells the most as it attracts the consumer market. Can be something linked with the marketing strategies, however mostly it is a way to satisfy the consumers. These are times of big competitions in the grocery business as grocery chains are bringing creativity into play through marketing strategies. This includes the adding of take-out meals to their shelves, hot food counters where chef makes dishes on order and even full-service restaurants. These are all different ways to bring a customer closer to taste and class at the same time.
A similar marketing creativity is shown by Ontario grocer Farm boy’s stores. It features a kitchen that prepares fresh food, which includes sushi, and well maintained eating areas and zones with free Wi-Fi. Hence, the rival grocer Longo’s runs three bars that serves the pizza, burgers and other food items. A unique mixture of taste with style, elegance & marketing creativity.
Courtesy: MBE Blog
No comments:
Post a Comment