As part of the branding strategies Re-Branding is an idea or a notion that indicates that process of re-engineering change management to achieve expansion targets. Circle K is a fuel serving brand with a successful running superstore that is working highly positively and increasing every day in size and stature. The intention is to achieve its targets in North America and Europe and bringing excellence in Customer service and support operations. As the company is moving towards its targets for expansion the customer service and their training is equally important.
Similar in nature to ESSO, the Circle K is branding every day with integrated targets to achieve beyond measures and with distinctions in KPIs. The KPIs are mostly associated with quality assurance measures and other targets that include satisfaction with the customers. As an example or re-branding in Arizona Business Unit in the current fiscal year, the target is the re-branding of 120 sites reaching the total in Arizona alone to 200 stores. Huge profitability and maintenance of standards are both achieved by Circle-K to achieve its targets in petroleum and mini supermarket. Ironically, it is famous amongst the customers as it is operational 24/7 and with commuters getting fueled up can go and shop in-store in the supermarket.
The next one is in Texas states that aims for 400 locations in Texas alone making it a household name and a famous entity. The re-branding strategies include benchmarking and analysis of the competitor’s strategy like we mentioned earlier ESSO. The company is similar to Circle-K and is quite famous in the USA and Canada. Re-branding also takes into account the human element as the store is running 24/7 and happy to serve all kinds of customers as mostly are commuters and petrol consumers.
Courtesy by: MBE Blog
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